Beware of designing without a plan behind the idea, or worst, having no idea behind the plan.
Live better through design.
Design is living without borders. Human needs across cultures do not differ greatly. Everyone appreciates a product value for money, or a service that makes your day. You might have heard of the word "value proposition".
One of the most popular word in branding translated to design thinking simply means, can I experience your product or service with delight today and still want to come back for more?
How a business is designed determines its philosophy in everything. The business model and brand architecture give you direction how to deploy
your funds, when to create a new product line, how to plan logistics and even how to strategising content for your website.
Form and function.
How something looks and functions could be a world of difference. Not many products or service providers are able to bridge these two concepts seamlessly. Making this work is so important because no matter
what your business size or industry looks like, you risk immediate loss of prospects or customers once they fail to acquaintance themselves with what they expect to experience.
There could be more than a million colour and typeface combination. Having an unique brand identity, product or service process is not by chance but by designing with intention, clarity and knowledge.
If this is so valuable to your business because of the impression and value you give, why risk damaging your image by being inconsistent with your touch points?
Like an oxymoron, the key is to exercise flexibility in being consistent, or sometimes, showing consistency in being flexible. Confused? You should be, because almost all
corporates struggle working within brand identity guidelines and new collaterals daily. So if no one sees eye to eye in your company, talk to a neutral party like a brand consultant.
Design should make you feel good.
Good design should not only extend to your customers, because a well designed brand identity can be a morale booster for everyone. 70% of buying experiences are based on how people feel (McKinsey) and it takes 12 positive experiences to make up for one unresolved negative experience (IBM).
Staff should resonate with how the brand is portrayed; ultimately they are also part of the user experience and are your best ambassadors.
Stay sharp, design well.
Have you ever felt different when you put on a professionally tailored suit, or take on an advise of a personal stylist? You focus on making a great impression, looking people in the eye and doing everything else instead of thinking if your shoes match
your belt. Likewise, a business that is designed well, for example, in terms of the business model or strategy implementation, can now focus on greater things than spending resources on small distractions that don't fall in place.