Jingle was awarded the Young Professional of The Year in 2013 for the 14th Annual Business Awards organised by British Chambers of Commerce. Category Judge Dr Tan Chi Chiu, Chairman of the Lien Centre for Social Innovation, Singapore Management University, commented, “This entrepreneur has brought about an evolution of the design industry and changed the mindset in fundamental ways in engaging clients and understanding their needs. It has a lean and efficient team.” Read More

Jingle is an Expert Singapore Certified Management Consultant from Tuv Sud. She has more than 2000 hours of consultation experience, specialising in business transformation, branding and marketing. SMEs looking to apply the Strategic Brand and Marketing Development grant from Enterprise Singapore can look forward to Jingle’s expertise in assisting companies re-position or create a new brand for their products and services.

One of the first consultants in Singapore proficient in branding and change management, Jingle designs her own change management methodology in Enterprise Origin. Some of her clients include State Courts and Maritime Port Authority of Singapore.

Brand and Change Management Consultant based in Singapore

At the forefront of The Brand Fellows as a certified brand consultant, Jingle leads the team in below-the-line branding and change management projects. These includes brand strategy, art direction, copywriting, creative concepts, graphic design project management and UI/UX to ensure deliverables are world-class in both scope and execution.

After graduation from NTU (Singapore), WKW School of Communication and Information, she earned 15 years of hands on experience handling branding, marketing, advertising, photography, videography, design and print projects for private and government sectors in various industries.


Jingle also provides brand and design consultation to help clients achieve greater mileage in their marketing efforts. Some of her clients include Hilton Worldwide, Raffles Hotels and Resorts, Accor, BASF, Motul Lubricants, PowerSeraya and Cartoon Network Wave (Asia’s First Immersive Toon Vacation at Sea).

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